cost per click-through

E-com
a pricing model for online advertising, where the seller gets paid whenever a visitor clicks on an ad

The ultimate business dictionary. 2015.

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  • cost per click-through — /ˌkɒst pə klɪk θru:/ noun a method of pricing online advertising, based on the principle that the seller gets paid whenever a visitor clicks on an advertisement …   Marketing dictionary in english

  • Cost per click — (CPC) is the amount of money an advertiser pays search engines and other Internet publishers for a single click on its advertisement that brings one visitor to its website.ee also* Ad serving * Click through rate (CTR) * Compensation methods *… …   Wikipedia

  • Cost Per Click - CPC — A website that uses CPCs would bill by the number of times a visitor clicks on a banner instead of by the number of impressions. Cost per click is often used when advertisers have a set daily budget. When the advertiser s budget is hit, the ad is …   Investment dictionary

  • Cost per impression — Internet marketing Display advertising Email marketing E mail marketing software Interactive advertising …   Wikipedia

  • Click-through rate — or CTR is a way of measuring the success of an online advertising campaign. A CTR is obtained by dividing the number of users who clicked on an ad on a web page by the number of times the ad was delivered (impressions). For example, if a banner… …   Wikipedia

  • Cost Per Engagement — (CPE) is an online advertising pricing structure introduced into the market in 2008. [ [http://www.techcrunch.com/2008/07/09/videoegg launches new video ad units maybe youtube should pay attention TechCrunch] , TechCrunch (2008 7 9)] Differing… …   Wikipedia

  • Cost per engagement — The term Cost Per Engagement was originated in late 2006 by Highedge, Inc., the company that developed the Brickfish social media advertising network. Highedge, Inc. owns the Cost Per Engagement trademark. Cost Per Engagement is the online… …   Wikipedia

  • Cost per mille — For CPM related to internet marketing, see Cost per impression ECPM redirects here. It is also short for European Christian Political Movement. Cost per mille (CPM), also called cost ‰ and cost per thousand (CPT) (in Latin mille means thousand),… …   Wikipedia

  • Cost per Lead — Internet marketing Display advertising Email marketing E mail marketing software Interactive advertising …   Wikipedia

  • Pay per click — Internet marketing Display advertising Email marketing E mail marketing software Interactive advertising …   Wikipedia

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